Strategy.

The ability to re-imagine the business is determined in large part by a clear digital strategy supported by leaders who foster a culture able to change and invent the new.  The COM Group focuses on a deep-dive.  We help answer your most complex strategic questions, by combining analytical precision, creative problem solving and deep, logical engagement.

Marketing Strategy

Our marketing strategy pursues a goal of increasing sales and achieving a sustainable competitive advantage.

Market Expansion

Expanding target markets, be it by geographic location or customer type is necessary for sustained development.

Competitive Market Research

A rigorous approach taken towards weaknesses, strengths, direction and competitive position, may help identify opportunities and gaps.

Product Diversification

Product portfolio diversification will spread risk and offer new revenue streams.

Sales Management

We can provide a turnkey solution to implement proven sales techniques and assist in managing your sales operation.

Strategic Alliances

We pursue potential partners with the needed resources to open new markets and take your business to the next level.

HOW WE WORK

The rapid pace of technological evolution means there is no single company without risk of disruption over the course of the next decade. COM’s business consulting unit works with clients to help them transform into successful businesses of the modern economy, embracing digital as a central driver to future success.

We begin our consulting work with future-casting: given the rapid change of technology alongside shifting user expectations and what is likely to be a highly competitive future landscape, how does this translate into an appropriate client strategy for long-term sustainable competitive advantage? From this foundation, we seek to understand new market and revenue opportunities, new business models, and new ways to generate cost savings. In partnership with COM’s experience design practice, the strategic vision is translated into conceptual designs that clearly communicate the future state of a digitally-transformed organization, from the perspective of employees, customers, and other stakeholders.

Finally, COM’s consulting team works closely with clients to guide their transformation. We have extensive experience in helping to plan for and implement the shift to digital, including helping clients set up the appropriate technologies, processes, operating structures, and internal capabilities required to be successful in digital. Roadmaps and multi-year planning are coupled with a focus on immediate implementation of quick wins and beacons, which prove digital’s ROI and builds internal momentum for broader change.