In today’s competitive environment, companies seek innovative and powerful ways to leverage technology to meet their needs. Choosing the optimal technology and deploying it optimally requires practical knowledge and unbiased intelligence. Almost half of the companies that were in the Fortune 500 in 2000, are now gone. Brands are not meant to coast on auto-pilot indefinitely. Operations is always the last department to shift focus, when they need to remain in lock-step, with the strategic evolution.